Media Is the Message - 1401 Words

Media is in our daily lives. It’s everywhere we turn from the things we read to the things we watch. Everything that we see as a form of media has a message they are trying to convey to us, whether it’s selling us something or getting us to believe something and sometimes it’s both at the same time. The way these media providers present it has changed dramatically through the decades. Technology has been a huge influence on media. Marshall McLuhan makes the argument that the â€Å"medium is the message† in his paper The Medium is the Message. The medium is the technology, tool, or invention that is being used to convey an idea to the public. Regardless of what this idea might be, it is unimportant because the possibilities that are presented by the tools that are used are what matters most. McLuhan uses the example of the electrical light, in which he is referring to as a stepping stone for all future and current technological advances. If it weren’ t for the invention of the light there would be no cinemas, no photography, no computer graphics, or in other words the world would lack a visual component that was developed in part by the electric light. McLuhan is arguing that the invention or the medium is more important than how people perceive and use the invention. The tools themselves have their own meaning for society. For example, the wheel was invented a long time ago and still plays a major role on our daily lives today. We use tires to drive from place to place, on theShow MoreRelatedThe Medium Is the Message Media Hot and Cold970 Words   |  4 PagesRunning Head: THE MEDIUM IS THE MESSAGE MEDIA HOT AND COLD The Medium Is the Message Media Hot and Cold Name: Course: Instructor: Date: Introduction According to Mcluhan (2002), the media is a very significant channel of transmission of cultural values from one group to another or across generations. With the introduction of the television in the year 1948 in America, radio became less popular since the new media seemed involving and enticing than the former. It has beenRead MoreSocialization - Gender Messages in the Mass Media Essay975 Words   |  4 PagesSocialization - Gender Messages in the Mass Media How Images on Television/Movies reinforce society’s expectations of gender. The most powerful form of mass media that we enjoy in America is the television. What we see on our T.V.’s can have very deep and profound effects on our beliefs, our life-styles and our needs and behaviors. On most of T.V. women are portrayed as flawless, beautiful, hair of silk, skin like peaches and cream and God forbid if they can pinch an inch, whereasRead MoreNonverbal Messages : A Society That Breathes Social Media920 Words   |  4 PagesNonverbal messages consist of cues we send out with our bodies. It is very interesting how as a society that breathes Social media, we can have any real interactions. Conversing is not as prevent as it used to be, if you look around you will see that the majority of people are either emailing texting or doing something online. I really cannot speak to tweeting or creating Instagram’s. I do not do either, and people assume it is because of my age. It is not, I just find it tedious how there is noRead More The Role of Ethnicity and Race in the Way Audiences Interpret Media Messages1598 Words   |  7 PagesThe Role of Ethnicity and Race in the Way Audiences Interpret Media Messages According to the sociological definition of race and ethnicity, there is a close interrelation between race and ethnicity. Race has not been defined by the biological difference that it is stood on the social construct. Race does not discriminate the skin color from others which is related to the ethnicity. Race is defined on the social construct which based on physical and cultural features (Fulcher Scott, 2007). Read More Television and Media - Social Messages in a Coca-Cola TV Commercial1502 Words   |  7 PagesExplicit and Implicit Social Messages in a Recent Coca-Cola Commercial Directed by feature-filmmaker Bryan Singer, Coca Cola’s most recent television ad in their â€Å"Real† campaign features Salma Hayeck in the supposed natural setting of a business meal at an upscale Hollywood restaurant[1]. While presenting many of the elements that Jib Fowles discusses in his essay â€Å"Advertising’s Fifteen Basic Appeals,† this Coke ad also portrays the duality of women in our society. Read MoreHow in the News Media the Image Becomes More Important than the Message?808 Words   |  4 PagesThroughout the previous years, individuals view media for further entertainment rather then the actual message portrayed. We simply observe or recite if the news media is outrageous or affects to the lives of the icons presently in the interest. Currently, the image of privacy connected with individuals providing newscasts has entirely disappeared. In the news media the images have become more important than the message itself due to mass media. Audience and visual images have become more commonRead MoreThe Different Types of Messages and Representations Television Media Communicates about Older Adulthood1107 Words   |  5 Pagesnotice how older adults are treated and portrayed in on-screen media? Most people who watch television have started to notice the quantity and quality of older adult characters over the years. During the era of television shows such as The G olden Girls, older men and women were almost always in a featured role. They were also portrayed in a positive light. As years have passed, older adults are becoming less frequent in on screen media such as television. When they are cast as characters, they areRead MoreCreative Message Strategy, Media Plan Integrated Brand Promotion Tools For An Unbranded Product Essay1540 Words   |  7 PagesCreative Message Strategy, Media Plan Integrated Brand Promotion Tools for an Unbranded Product Product Name: Packed Kamath’s Sugarcane Juice Introduction about Firm and Product Kamath’s Sugarcane Juice Center has been started by Mohandas Kamath in the year 2001, in Manipal. Initially, he had been using had made rolling machine for extracting the juices from the raw sugarcane. Later, as the technology improved, he started using fully automatic machines for extracting the juices. At present, theRead MoreWhen one looks at how the media continues to communicate certain messages to the American public,1400 Words   |  6 Pageshow the media continues to communicate certain messages to the American public, it is remarkable how some trends have continued for decades. This is particularly true concerning images and graphics and the subtle messages that they carry in the world of print communications. The unfortunate reality is that the media is no different from many institutions in American society in that it has to sell products to the public in order to stay financially stable. As a means of doing so, the media providesRead MoreThe Importance Of Mass Med ia1003 Words   |  5 PagesEveryone’s comprehension is different and unique in reality. When a person receives a message from mass media, he tells the message which is from mass media to another person. These two people understand what does this message means; however, they may have different comprehension of this message. People can think about each message and analyze a message in a different way because they have their own idea. For example, when people do a survey for a film, some people may think this film is very good;